pepcid icy cool max

Chill out your heartburn. Pepcid Icy Cool Mint helps heartburn chill with long-lasting relief and a cooling sensation. For this campaign we showed the benefits of Pepcid Icy Cool Mint using 3D animated icy text and frozen heartburn inducing foods. The animations and frozen imagery give the feeling of relief and drive home the purpose of Pepcid’s new product. We also came up with an idea of having a Pepcid Popsicle. I brought this idea to life in a poster.